Last updated: January 1, 2025
UltraLife ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website ultralife.com and purchase our digital products.
We collect information that you provide directly to us, such as when you make a purchase, contact us for support, or subscribe to our newsletter. This includes your name, email address, and payment information (processed securely by Gumroad or Etsy — we do not store payment card details).
We also automatically collect certain information when you visit our website, including your IP address, browser type, operating system, referring URLs, and pages viewed. This is collected via standard server logs and Google Analytics.
We run paid advertising on Facebook and Instagram. These platforms may use cookies and tracking pixels to show you relevant ads. You can opt out of personalised advertising in your Facebook/Instagram account settings under "Ads Preferences."
We use Facebook Pixel to measure the effectiveness of our ads. This may collect information about your visit to our website. This data is governed by Facebook's own Privacy Policy.
We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances: with payment processors (Gumroad, Etsy, Razorpay) to complete transactions; with service providers who assist our operations; and when required by law.
Our website uses cookies to improve your browsing experience, analyse site traffic, and personalise content. You can control cookie preferences through your browser settings. Disabling cookies may affect some website functionality.
We retain your personal information for as long as necessary to fulfil the purposes described in this policy, typically for 3 years after your last purchase, unless a longer period is required by law.
You have the right to access, correct, or delete your personal data. To exercise these rights, email us at privacy@ultralife.com. We will respond within 30 days.
Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children.
We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on this page with an updated date.
If you have questions about this Privacy Policy, please contact us at: privacy@ultralife.com